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Showing posts from February, 2010

Switch: Don't Solve Problems -- Copy Success Instead!

I have read an excerpt of Chip Heath and Dan Heath's book "Switch".  The idea of this book is this: to effect great change, instead of trying to analyse a problem, look at "bright spots" (areas with the least problems) and figure out why they are less problematic.  This is a sort of roundabout way of how people usually address problems.
When we analyze a big, complicated problem -- like malnutrition in Vietnam, or a married couple nearing divorce, or a business on the verge of bankruptcy -- we seek a solution that befits the scale of the problem. If the problem is a round hole with a 24-inch diameter, our brains will go looking for a 24-inch peg to fill it. So, naturally, the experts on malnutrition in Vietnam wanted to talk about poverty and education and sanitation systems.Our focus, in times of change, goes instinctively to the problems at hand. What's broken and how do we fix it? This troubleshooting mind-set serves us well -- most of the time. If you ru…